Monday, December 08, 2008


Advertising Slogan of the Day

Get more out of what you're into — Cox
—as heard on TV by Yours Truly

Advertiser's dollars spent for TV ads are usually wasted on me. For one thing, I generally avoid the commercial channels. And for another, if I do happen to be watching a commercial channel I'll flip to fly-fishing or painting-by-the-numbers before I'll watch the commercial.

But occasionally the mind wanders and a commercial will slip in, its attack confined to the subliminal. It was on just such an occasion that I was snapped from my reverie by this commercial for Cox Communications.

I don't know what it was about the ad that caught my attention. Was it the clever tension, the push-pull set up by the prepositions "out of" and "into"? Was it the almost perfect iambic tetrameter—duh-dah duh-duh-dah duh-dah duh-dah?

In the end I can't really say. But the phrase keeps turning in my head, and I fear it will be sometime before I can get it out. So for penetrating my barriers to advertising I thought were nearly impregnable, cheers to the ad agency for a job well done—and here's to Cox!


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