Saturday, September 24, 2005


But what will the authorities say?

Brand Noise, which markets itself as "the blog for brand planners," is an excellent site on news of marketing in all its manifestations. And believe me, marketing has a lot of manifestations.

And here's one I love—

Probably inspired by British graffiti artist Moose, PagesJaunes (the French Yellow Pages) is using «clean-tags», to promote the launch of the 2005 phone books in Paris. The «clean-tags» technique creates graffiti by cleaning dirt from sidewalks, tunnels, walls, etc. They last only one month and have been tagged in metro station.

(See link for photo of sidewalk ad.)

I have an automobile that's dirty enough to make a great canvas. Hmmh. I wonder if I can rent ad space.

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