We thought Zack is exactly the kind of name NPR staffers would give their male children. —"NPR-nik" explaining how NPR named its planned alternative news program after focus groups found that young listeners thought NPR programming was "boring or staid"

"Zack"? According to WhitePages.com, "Zack" is the 1610th most popular given name in their database and falls between "Willa" and "Ines," so you can see this was a stroke of marketing genius—or something. I kind of like "Handy" myself. Not so common.

"Zack" will be launched in the fall. Stay tuned.

Tags: * media NPR National Public Radio news radio alternative news Zack marketing