Saturday, September 24, 2005

 

Kevin Roberts Quote I

Television is the greatest selling mechanism ever invented because it combines sight, sound and motion. We call this Sisomo. Sisomo has a guaranteed emotional outcome. Sisomo allows us to feel meaning. Sisomo is the playground of the mind. Sisomo is a medium for the senses. When does anyone ever watch television with their rationality in high gear?!

You know that Sisomo has exploded beyond television. The web, email, cellphones, PDAs, DVDs, ATMs, iPods, outdoor video screens, instore television channels, game players, kiosks, digital cameras, home security screens...we now live in the Screenage. The screen has become the campfire of the 21st Century. The screen is universal and ubiquitous.

—Kevin Roberts, CEO of Saatchi & Saatchi, in [pdf] "Loyal Beyond Reason," a presentation to various U.S. Defense Intelligence Agencies

Subsequent post
Kevin Roberts Quote II (9/25/05)

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