Monday, September 26, 2005
Kevin Roberts Quote II
In a world that is supposedly ruled by cool rationality, metrics, and game theories, humans are actually powered by emotion, not by reason.
—Kevin Roberts, CEO of Saatchi & Saatchi, in [pdf] "Loyal Beyond Reason," a presentation to various U.S. Defense Intelligence Agencies
Previous posts
A series of quotes (9/24/05)
Kevin Roberts Quote I (9/24/05)
Subsequent post
Kevin Roberts Quote III (9/27/05)
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