Tuesday, September 27, 2005
Kevin Roberts Quote III
Only emotion excites people to action. If you’re trying to be persuasive what are you going to do? Give your consumer a list? Or give them a dream?
Martin Luther King did not say: “I have a mission statement”.
—Kevin Roberts, CEO of Saatchi & Saatchi, in [pdf] "Loyal Beyond Reason," a presentation to various U.S. Defense Intelligence Agencies
Previous posts
A series of quotes (9/24/05)
Kevin Roberts Quote II (9/26/05)
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