Tuesday, September 27, 2005

 

Kevin Roberts Quote III

Only emotion excites people to action. If you’re trying to be persuasive what are you going to do? Give your consumer a list? Or give them a dream?

Martin Luther King did not say: “I have a mission statement”.

—Kevin Roberts, CEO of Saatchi & Saatchi, in [pdf] "Loyal Beyond Reason," a presentation to various U.S. Defense Intelligence Agencies

Previous posts
A series of quotes (9/24/05)
Kevin Roberts Quote II (9/26/05)

Post a Comment

<< Simply Appalling Home

Atom feed

Weblog Commenting and Trackback by HaloScan.com
Blogarama - The Blog Directory

Blog Search Engine

Politics
Blog Top Sites

This page is powered by Blogger. Isn't yours?