I've just come upon a speech—really a "presentation" had we been there—that says so much and says it so compactly that I thought I might create a series of quotes from it. I've just posted the first of them, but they won't be in the order of the presentation. In fact, they may not be in any order at all.

Of course the speech may be read from front to back. I did, and would encourage everyone to read it also. But by pulling points from it over a number of days, each idea has more "sticking power," or so it seems to me.

The presentation was made by Kevin Roberts, international CEO of Saatchi & Saatchi, which promotes such giants as Proctor & Gamble and Toyota, and was presented to an unspecified group of "U.S. Defense Intelligence Agencies" in March of this year. The talk was based on concepts taken from Roberts' 2004 book Lovemarks: The Future Beyond Brands.

I suspect that ideas in "Loyal Beyond Reason" may form the basis for a number of posts. I'm certain that Roberts is not correct in absolutely everything he has to say, but he comes damned close. And in any case he has a perspective that must not be ignored by anyone who is trying either to understand the world or to change it.

I'll convert the speech to HTML when I get a round tuit, but in the meantime you can find it here as a PDF.

Related post
Kevin Roberts Quote I (9/24/05)